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Our Story

Your growth and success is our goal. Let’s achieve it together as a team.

What we are about

Rick C. Reed & Company, PLLC CPAs is a full-service public accounting firm. Our firm's experience is wide and varied, with over 60 years combined in highly complex accounting and tax matters. We have worked in many industries and companies of every size and a wide range of needs.

We believe in integrity and upholding our responsibilities in an ethical manner that helps build relationships with mutual trust. We are committed to our clients by serving them with a focus on detail, providing industry-leading expertise, and upholding the standards of our profession.

We leverage our expertise to help start, operate, and grow successful businesses and be a part of our clients' successes.

We strive to be a business with which our clients, employees, and communities are proud to be associated.

We advocate for the interests of our clients. We create real solutions and tangible results.

Our Mission

We strive to develop solutions to enhance the success of our clients by providing the highest quality accounting services in a synergistic team-oriented environment.

Our Vision

Rick C. Reed & Company, PLLC CPAs succeeds by creating a long-term relationship with our clients and team while maintaining our small firm personality and following our Standards of Excellence:
  1. We each play an important role in serving our clients, our people, and our communities.
  2. We commit to delivering extraordinary client service that consistently exceeds expectations.
  3. We actively listen to our clients and each other to identify needs, opportunities, and concerns. We follow up to help meet those needs, realize such opportunities, and resolve any concerns.
  4. We foster open dialogue by seeking and providing feedback.
  5. We are welcoming and respectful in all our interactions, personalizing our communications by introducing ourselves and addressing others by name.
  6. We handle all communications in a courteous, professional, and prompt manner.
  7. We work seamlessly together as One Firm, respecting each person’s role and contributions.
  8. We show our Shared Beliefs of integrity, diversity, accomplishment, mutual respect, and support through our words and actions.
  9. We work to improve continually our skills and enhance client service through training, effort, and innovation.
  10. We hold each other accountable to these standards.
  11. We represent Reed & Company at all times.

Traditions that build trust

Rick C. Reed & Company, PLLC has its beginning as Bryan Baldridge, CPA in San Marcos, Texas, in 1958. In 1962 Ronald O. Wilson moved to San Marcos and became a partner in the firm of Baldridge and Wilson, CPA's.

Later, in 1966 they arranged with Rick C. Reed, an employee of Haskins & Sells in Houston, to come back to Central Texas (Reed was a San Marcos native) and open an office in New Braunfels under the Firm name of Baldridge, Wilson & Reed, CPA's. Over the next ten years, there were several changes in the firm. In 1976 Reed obtained 100% ownership of the firm.

On January 1, 1978, Stuart J. Wright and David A. Carr, employees, acquired partnership interests, and the firm changed its name to Reed & Company, CPA's. Effective January 1, 1986, two additional partners, Karen C. Ricks and Stephen C. Lee, purchased ownership interests.

Then, in June of 1994, Reed, Wright, Ricks & Lee formed a Professional Limited Liability Company, Rick C. Reed & Company, PLLC, and moved their professional services to that entity. A year later, in July 1995, Karen C. Ricks withdrew from the firm. Ken Ward became a partner in 1999, and in 2008 Elton Reneau became a partner. After 48 years of service, Rick Reed retired from the firm on December 31, 2014.

In July 2015, David Crumbaugh became a partner.

Sadly, Stuart Wright passed away in October 2017. He was a distinguished partner whom we will always miss. 

Subsequently, on November 1, 2018, the firm's reorganization resulted in the spin-off of Elton Reneau and his office as a separate firm. Ken Ward retired on November 30, 2021, and another firm in New Braunfels acquired the New Braunfels office.  On December 31, 2023, Steve Lee retired from the firm after 44 years of service, the last 37 as a partner.  Effective January 1, 2024, David Crumbaugh was appointed Managing Partner of the firm.  Also on that date, Samantha Crumbaugh was admitted as a non-licensed partner.

The story continues

Today, Rick C. Reed & Company, PLLC continues the tradition of offering solution-focused accounting services with our two offices in Texas. 

· Meet Our Team ·

David A. Crumbaugh, CPA

Managing Partner

David is a longtime CPA, entrepreneur, and sought-after speaker on tax and business development and strategic alliance relationship development. He is a partner with Rick C. Reed & Company, PLLC, with San Marcos and Belton offices.

Pat Cournoyer

Senior Bookkeeping Specialist

Jackie Wright

Office Manager

Joel Vanderveer

Staff Accountant

Brice McPhail

Staff Accountant

Vanessa Torres

Staff Accountant

Samantha Crumbaugh

Member